The Chicago White Sox announced on March 13 a ticket package that allows fans to attend 28 games in April and May for $149, averaging just over $5 per game including taxes and fees.
The offer is aimed at attracting both loyal and new fans as the team seeks to boost attendance during the early part of the season. The Ballpark Pass does not include every home game—most notably, it excludes a mid-May series against the Cubs—but does feature tickets to the home opener against the Toronto Blue Jays and matchups with other recent playoff teams such as the Detroit Tigers and Seattle Mariners.
Brooks Boyers, chief marketing officer for the White Sox, said in an interview with The Score last season that “If you come to all of them, it’s an unbelievable value.” Seat locations will vary from game to game, sometimes allowing pass holders access to lower deck seats. Fans who purchased passes last year reported being moved closer to the field during low-attendance games when upper decks were closed. However, seat assignments are only revealed 24 hours before each game. Tickets cannot be resold but can be transferred.
Compared to full-season packages—which start at about twice the per-game cost for upper-deck seats—the Ballpark Pass offers significant savings. Still, taking advantage of all games requires dedication; after three consecutive seasons with more than 100 losses—including a record-setting 121 losses in 2024—expectations remain low for this year. Early-season weather can also be unpredictable, with past openers seeing temperatures in the high 30s or even snow.
Team spokeswoman Sheena Quinn said by email that “The Ballpark Pass [is] an accessible and affordable way for new fans to check out the White Sox game-day experience.” She added that more than a quarter of last year’s buyers were new fans.
Attendance has been a challenge for the team: from 2013-2023 (excluding pandemic years), average ticket sales in March and April were about 16,700 per game—the sixth-lowest in Major League Baseball according to Sports Business Journal. Online commentary has poked fun at sparse crowds, while Wikipedia noted last season’s average home attendance was second-highest among Illinois baseball teams—behind only the Cubs.
Unlike their crosstown rivals, who do not offer similar deals and have sold-out season tickets with resale prices starting around $110 for opening day, the White Sox continue efforts to make attending games more affordable. The deadline to purchase this year’s Ballpark Pass is March 29.
