Rank + Rally, the official retail operator for NBA All-Star 2026, is set to launch what it describes as the most extensive on-site merchandise experience in the event’s history. The company will provide fans with access to a wide range of official All-Star merchandise, unique brand pop-up shops, and limited-edition apparel from well-known designers. Among these offerings is a California Love product line that will be available exclusively at NBA Crossover, designed in collaboration with Sportiqe and Tupac Shakur’s family.
Levy, Rank + Rally’s parent company, will manage hospitality services at both Intuit Dome and Kia Forum during NBA All-Star events.
Emily Unruh, President of Rank + Rally, said: “This All-Star celebration is about more than just basketball – it’s about a community, connected through a shared love of hoops, music, art and culture. That passion fuels every element of the retail experience, which we designed with the NBA to be as accessible as possible, as well as provide one-of-a-kind products that resonate with LA fans and those traveling in from across the globe.”
The citywide retail rollout began on February 9th when official NBA All-Star Shops opened throughout Los Angeles. On February 12th, a 30,000-square foot NBA All-Star Merch Village—the largest ever for an NBA All-Star event—opened at the NBA Crossover fan event inside the Los Angeles Convention Center. Additional shops are being operated by Rank + Rally at Intuit Dome and Kia Forum during associated events.
Inside NBA Crossover at Los Angeles Convention Center, several exclusive collaborations have been launched:
– The California Love collection honors Tupac Shakur and marks the 30th anniversary of his iconic track released on February 12, 1997.
– A luxury vegan leather jacket was created with designer Jeff Hamilton; this item features designs such as LA’s skyline and special patches and is exclusive to Merch Village.
– K-Pop group Cortis has partnered for special merchandise; they are also scheduled to perform at Crossover and will appear during halftime at the 2026 Ruffles NBA All-Star Celebrity Game.
– New Era offers pop-up shopping featuring collaborations with Jae Tips, Alpha Industries, Fear of God Essentials, Eastside Golf—and provides side patch customization options for headwear purchases.
– Wilson presents an immersive space highlighting its historical role in basketball; visitors can explore memorabilia archives or personalize their own basketballs using AI-generated photos.
Other participating brands include ’47, Bucketsquad, Mitchell & Ness, SLAM Magazine’s Pro Standard line among others.
Further details about retail locations and hours can be found on https://nbaevents.nba.com/nba-crossover or via the NBA Events App.
Rank + Rally operates as Levy’s wholly-owned retail arm specializing in custom venue-based experiences for major sports and entertainment events. More information is available at www.rankandrally.com.
